Brentwood Associates Deploys DealCloud

New Client Announcement

Brentwood Associates, a leading consumer-focused private equity investment firm with a 30-year history of investing in leading middle-market growth companies, has deployed DealCloud.

“We were diligent when selecting an information solution to power the future of deal origination and execution for Brentwood,” says Craig Milius, Managing Director at Brentwood Associates. “In the end, only DealCloud provided the data flexibility and interactive capabilities we felt would drive clarity and productivity throughout our business.”

Brentwood invests in growth companies focused on transformational customer experiences where it is able to leverage its extensive experience in categories such as: education; food & beverage; lifestyle brands; retail and specialty distribution; and technology enabled business services.

“Given the competitive nature of deal-making today, it’s critical that relationship management be a core focus for every firm,” says Ben Harrison, DealCloud’s Chief Revenue Officer. “We’re proud to provide the Brentwood team with an enterprise-grade technology solution that will help them institutionalize their unique, market-leading strategies.”

About Brentwood Associates

Brentwood Associates is a leading middle-market private equity investment firm with a 30+ year history of partnering with exceptional leadership teams creating transformative customer experiences. Since 1984, Brentwood’s dedicated private equity team has invested in over 50 portfolio companies with an aggregate transaction value of over $6 billion. With significant experience in both investing and brand building, Brentwood is a value-added partner with entrepreneurs and senior management teams building world-class companies. For more information about Brentwood, please visit

About DealCloud

DealCloud, an Intapp company, provides a single-source deal, relationship, and fund management platform to enable over 600 clients to power their deal-making process from strategy to origination to execution. We offer fully configurable solutions purpose-built for the complex relationships and structures of private equity and growth capital firms, investment banks, private and publicly traded companies, debt capital providers, and other investors. For more information, visit


Kari Lukovics

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