Sienna Investment Managers Selects DealCloud as Its CRM

New Client Announcement

Sienna Investment Managers, the alternative investment platform of the publicly traded investment holding company GBL (Groupe Bruxelles Lambert), has selected DealCloud as its global customer relationship management solution (CRM) to support alternative investment management businesses. Sienna Investment Managers will leverage DealCloud as its single source of truth for pipeline management, investor tracking, and deal management. DealCloud will also help Sienna Investment Managers integrate and manage its recently acquired new businesses and develop synergies between them within a single platform.


“We are pleased to launch together with DealCloud, our first CRM solution and a symbol of our growth and integration,” said Floris Van Mannen, Managing Partner at Sienna Real Estate. “The new CRM will bring a 360-degree view on investors and deals. It is the first milestone of a bigger picture: We will integrate incrementally on our new business lines. We are confident that DealCloud will accompany us in our growth and provide a solution that reinforces our productivity.”


DealCloud will provide Sienna Investment Managers with a complete view of pipeline, investors, and investor touchpoint activity. The firm plans to go live with DealCloud in the first quarter of 2022, starting with real estate and private credit activities and then implementing its other businesses in increments. The firm will begin by leveraging DealCloud’s investor and deal pages and using them to match the best deals with the best investors. Later, the firm intends on using DealCloud for its fundraising activity and portfolio management.


In addition to serving as a single source of truth for deal, pipeline, and investor management, DealCloud will also serve as a centralized location for specific master data management. The platform will enable Sienna Investment Managers to increase performance and daily tasks, and promote consistent knowledge-sharing across groups, and serve as a centralized location for specific master data management. The firm also plans to integrate with third-party systems in the near future.


“We’re excited to partner with Sienna Investment Managers to provide technology solutions that will enable them to create unity across the firm with the new companies they have acquired,” said Michael Santos, Vice President, EMEA Client Development at DealCloud. “DealCloud will provide Sienna Investment Managers with a complete picture of investor and deal activity. Our technology will help Sienna Investment Managers migrate from relying on spreadsheets, emails, and in-person knowledge sharing to becoming one connected firm.


About DealCloud
DealCloud, an Intapp company, provides a single-source deal, relationship, and firm management platform that enables firms to power their dealmaking process from strategy to origination to execution. We offer fully configurable solutions purpose-built for the complex relationships and structures of private equity and growth capital firms, investment banks, private and publicly traded companies, debt capital providers, and other investors. For more information, visit


About Sienna Investment Managers

Sienna Investment Managers, a platform for alternative investments and real assets and a wholly owned subsidiary of Groupe Bruxelles Lambert (GBL), operates in Luxembourg, London, Paris, Hamburg, Amsterdam, Madrid, and Seoul. The firm recently acquired L’Etoile Properties, an asset manager specialized in real estate. Sienna Investment Managers manages €10 billion (of which €2.9 billion is in permanent capital or NAV) on behalf of its shareholder, GBL, as well as international clients — primarily through real estate assets, investments in private market funds, and direct equity investments in unlisted companies.


Sienna Investment Managers recently announced that it had entered exclusive negotiations with Malakoff Humanis to build a strategic partnership that would result in, among other things, the acquisition of a majority stake in its management company, Malakoff Humanis Gestion d’Actifs (MHGA). Sienna Investment Managers is also in negotiations to acquire Acofi Gestion, a specialist of corporate, real estate, and renewable energy private debt. For more information, visit




Olivia Simons

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