Meeting public market expectations
Keeping up with market demands while staying compliant is no easy task. REITs have to find a way to keep a finger on the pulse of the market while also ensuring that their data is secure, clean, and compliant at all times. This can be difficult if REITs don’t have clear, strategic processes in place for everything from daily operations to deal management and reporting. It’s vital that they implement the right technology stack to bring together all their policies, procedures, and data in one place.
REITs are competing for capital among an ever-widening investor base. With increased competition for investors, who now have an eye on nonfinancial as well as financial performance, REITs have to find ways to bolster their reporting and leverage data strategically to compete in the public markets. Financial factors aren’t the only things investors are interested in these days — so REITs with strong nonfinancial reporting capabilities have a clear edge. To do this, they must demonstrate a clear process for analysis, measurement, determination of long-term value, and stakeholder engagement.
Compliance comes first
With the level of transparency REITs operate under, it’s imperative that they maintain compliance in all processes to keep up with regulatory requirements. That means maintaining heightened security at all times and staying ahead of the curve in data protection and management.
If REITs maintain a single source of truth for all their data, they can better meet regulatory requirements and systematically sort, navigate, and review exactly the data they need in a matter of seconds, customizing their reporting to meet regulatory and market demands.
Efficiency through automation
The manual nature of day-to-day business processes creates major time constraints for REITs — bottlenecks they can’t afford when trying to keep up with public market demands. For example, pulling accurate investor reporting data is vital to the success of the business, yet it’s often completed in a tedious and time-consuming, manual manner that also includes the risk of human error.
Instead, REIT management teams should identify operational problems, think through how they’re connected, and drill down to the causes of the issues. Most glitches can be traced back to bad data or the lack of processes. Many happen because companies don’t invest in a central “hub” that captures data and then uses specific tools to glean data and identify trends. Now is the time to invest in a digital solution that centralizes data and automates processes. This will prepare REITs for the next growth cycle.
DealCloud’s real estate investment and development CRM centralizes REITs’ key deal information, market information, and financial models, so they can develop successful deal strategies and meet acquisition targets.
With data-based insights, REITs have a more thorough understanding of relationships — from conversations to current and past deal flows. Our platform is designed specifically for the commercial real estate industry and optimized for each REIT’s performance in satisfying public market demands.